Vice-President for Student Affairs and Dean of Students Gina Casalegno, center, with students during the Craig Street Crawl on Saturday, Aug. 24, 2019, on Craig Street.

Talent Toolkit

Pittsburgh is a place where next is happening now. We’re not just a city, but a community of innovators, builders and makers who are solving the world’s toughest problems.

For the region’s HR community—recruiters, hiring managers and talent on boarders—this Talent Toolkit is a one-stop digital platform with information and assets to create snapshots of Pittsburgh through the lens of this brand.

Pittsburgh provides a differentiated experience for everyone, and the Talent Toolkit lets you customize information about the experiences that job candidates, their spouses/partners and their families could have here in the region. It’s also a great resource for anyone looking to discover more about iconic Pittsburgh: its economy, livability, recreation options, sports culture and cultural/entertainment scene.

Brand Messaging Overview

Pittsburgh is a unique region where next is happening now. It is not just a city, but a large community of innovators, builders and makers determined to solve the world’s toughest problems.

Pittsburgh is iconic and embraces authenticity, curiosity, ingenuity, and collaboration to inspire those who come here. Pittsburgh welcomes you, your business and your life. Our region can help you leave a legacy laced with meaning and impact. Don’t wait for the opportunity. Seize it.

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Brand Materials

In the sections below, official Pittsburgh Region logos, fonts and imagery are available for download. The spacing between the letters on the logo has been adjusted for maximum effect and legibility and should not be altered. 


Pittsburgh Region Logo AI Version – Yellow tag

Pittsburgh Region Logo PNG Version- Yellow tag

Pittsburgh Region Logo AI Version – White tag

Pittsburgh Region Logo PNG Version – White tag

Pittsburgh Region Logo AI Version – Charcoal tag

Pittsburgh Region Logo PNG Version – Charcoal tag


The font ‘Barlow’ should be used for official corporate and marketing materials. Consistent use of typography is at the core of the Pittsburgh Region identity.


Royalty-free photos that are iconic and represent the authenticity of Pittsburgh. Click the yellow arrow to download. 

These items are free-to-use when promoting our region. If you’d like to use them for commercial purposes, please contact us.

Outdoor Recreation

Mountain Biking

Biking at Point State Park



Dog Parks

Mountain Biking – Action shot

Phipps Conservatory

Phipps Conservatory – Alt


Hiking in Winter


Food & Beverage

Bridges & Bourbon

Butcher & Rye

Farmer’s Market

Farmer’s Market – Veggies


Arts & Entertainment


Warhol – 2

Market Square Holidays

Phipps Conservatory

Phipps Conservatory – Alt

Phipps Conservatory – Bench

Phipps Conservatory – Standing

Roberto Clemente

Sidney Crosby

Swin Cash Downtown

Swin Cash

Three Icons

Around the Region

August Wilson House

Beaver County

Bridge to Downtown

Cranberry Township

Cranberry Township – Fountain

Ellwood City Entrance

Ellwood City

Enjoying Winter

Frozen McConnells Mill

Hill District Mural

Hill District

Hill House Homecoming

Kyle Holbrook Mural Hill District

Lawrence County Business District

McConnells Mill

Mt. Lebanon

New Castle Stroll

Public Art



Sewickley – Street

Sewickley – Business District

Snowy McConnells Mill

Trust Oasis

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Brand Content

Videos featuring Pittsburgh’s builders, creators, artists, makers, innovators and problem-solvers.


People of Pittsburgh: Summer Fowler, Chief Responsibility Officer at Argo AI

Gus Gear: Developing Innovative Solutions for Medical Devices

Projects to Watch in Pittsburgh (2022)

Pittsburgh’s Recent Big Wins

Toyz Electronics Brings STEAM Education to Students Everywhere

5 Instagram Worthy Spots in Pittsburgh

Public Lands’ Grand Opening in Pittsburgh

Azena Opens Its Innovation Accelerator in Robotics Row

Foreign Direct Investment in Pittsburgh

Pittsburgh’s Tech Sector Investment Highlights

Per Scholas is Coming to Pittsburgh

Nexii Partners with Michael Keaton to Bring New Plant and Hundreds of Green Jobs to Pittsburgh

Pittsburgh: A Leader in Autonomous Innovation

Entrepreneurship in Pittsburgh: Nadyli Nunez

Pittsburgh’s Newest VC Funds

The Greenest Buildings in Pittsburgh

Aurora in Pittsburgh

Numo & Fintech

Duolingo Going Public from Pittsburgh

PPG & E/V Battery Tech

Lygenesis Life Sciences

Jim Gibbs – Pack Your Bags!

Courtney Williamson – Inspiration in MedTech

Pittsburgh & International Business

Pittsburgh Built a New Park in the City

Ansys – Additive Manufacturing

Astrobotic – Robotics

Baron Batch – Iconic

Breaking into Tech

Drone Footage & Pittsburgh Hype

Zoom is Coming to Pittsburgh

Argo in Pittsburgh

Mindera in Pittsburgh

Jenn Van Dam – Innovation Works

Pittsburgh’s Momentum

Pittsburgh Outdoor Recreation

Next is Now Launch Video

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Regional Overview For Talent

The Pittsburgh pitch… in slide form.

Slideshow Overview of Pittsburgh

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One Pagers

Details on focused topics that make Pittsburgh one of the most unique places in North America.

Advanced Manufacturing PDF


Cybersecurity PDF

Economy PDF

Life Sciences PDF

Livability PDF

Logistics PDF

Robotics PDF

Outdoor Recreation PDF

Sports Culture PDF

Arts, Culture & Entertainment PDF

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