Vice-President for Student Affairs and Dean of Students Gina Casalegno, center, with students during the Craig Street Crawl on Saturday, Aug. 24, 2019, on Craig Street.

Talent Toolkit

Pittsburgh is a place where next is happening now. We’re not just a city, but a community of innovators, builders and makers who are solving the world’s toughest problems.

For the region’s HR community—recruiters, hiring managers and talent on boarders—this Talent Toolkit is a one-stop digital platform with information and assets to create snapshots of Pittsburgh through the lens of this brand.

Pittsburgh provides a differentiated experience for everyone, and the Talent Toolkit lets you customize information about the experiences that job candidates, their spouses/partners and their families could have here in the region. It’s also a great resource for anyone looking to discover more about iconic Pittsburgh: its economy, livability, recreation options, sports culture and cultural/entertainment scene.

Brand Messaging Overview

Pittsburgh is a unique region where next is happening now. It is not just a city, but a large community of innovators, builders and makers determined to solve the world’s toughest problems.

Pittsburgh is iconic and embraces authenticity, curiosity, ingenuity, and collaboration to inspire those who come here. Pittsburgh welcomes you, your business and your life. Our region can help you leave a legacy laced with meaning and impact. Don’t wait for the opportunity. Seize it.

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Brand Materials

In the sections below, official Pittsburgh Region logos, fonts and imagery are available for download. The spacing between the letters on the logo has been adjusted for maximum effect and legibility and should not be altered. 


Pittsburgh Region Logo – Yellow tag

Pittsburgh Region Logo – White tag

Pittsburgh Region Logo – Charcoal tag


The font ‘Barlow’ should be used for official corporate and marketing materials. Consistent use of typography is at the core of the Pittsburgh Region identity.


Royalty-free photos that are iconic and represent the authenticity of Pittsburgh. Click the yellow arrow to download. 

These items are free-to-use when promoting our region. If you’d like to use them for commercial purposes, please contact us.

Outdoor Recreation

Mountain Biking

Biking at Point State Park



Dog Parks

Mountain Biking – Action shot

Phipps Conservatory

Phipps Conservatory – Alt



Food & Beverage

Farmer’s Market

Farmer’s Market – Alt

Arts & Entertainment


Phipps Conservatory

Artwork – Alt

Phipps Conservatory – Alt

Phipps Conservatory – Bench

Phipps Conservatory – Standing

Around the Region

Beaver County

Beaver County – Alt

Cranberry Township

Cranberry Township – Fountain

Mt. Lebanon



Sewickley – Street View

Sewickley – Alt

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Brand Content

Graphics and video featuring Pittsburgh’s builders, creators, artists, makers, innovators and problem-solvers.


Graphics description

Graphics description


Testimonial description

Testimonial description

Testimonial description


Drone footage over downtown.

Zoom is coming to Pittsburgh

Argo in Pittsburgh

Pittsburgh Testimonials

Pittsburgh Scenic View

Pittsburgh Testimonials

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Regional Overview For Talent

The Pittsburgh pitch… in slide form.

Slideshow overview of Pittsburgh

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One Pagers

Details on focused topics that make Pittsburgh one of the most unique places in North America.

Economy PDF

Livability PDF

Outdoor Recreation PDF

Sports Culture PDF

Arts, Culture & Entertainment PDF

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